(DOWNLOAD) "We'd Rather Fight Than Switch: Music Industry in a Time of Change (Cases) (Case Study)" by Journal of the International Academy for Case Studies # eBook PDF Kindle ePub Free
eBook details
- Title: We'd Rather Fight Than Switch: Music Industry in a Time of Change (Cases) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2010
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 289 KB
Description
INTRODUCTION The game was on, with the Recording Industry Association of American (RIAA) using a full-court press. Tanya Andersen of Beaverton, Oregon, was accused of illegally downloading music files over the Internet (Ward, 2007). Ms. Andersen, a 42 year old mother of a 10 year old daughter, was allegedly downloading gangsta rap songs at 4:00 in the morning; a music genre she knew nothing about. When Ms. Andersen contacted the RIAA to report an error, she was informed that unless she paid a "$4,000-$5,000" settlement that "she would be ruined financially." (Ward, 2007, p. 14). Further, Ms. Andersen was advised to pay even though the person at the RIAA support center believed she was innocent of the alleged crime (Ward, 2007, p. 14). So aggressive was the RIAA in the pursuit of Ms. Andersen, the industry association attempted to contact her 10 year old daughter at school by "pretending to be her grandmother (Ward, p. 15 2007)." Clearly the RIAA had entered a new realm where being customer-focused took on a whole new meaning.
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