(DOWNLOAD) "We'd Rather Fight Than Switch: Music Industry in a Time of Change (Case Study)" by Journal of the International Academy for Case Studies # eBook PDF Kindle ePub Free
eBook details
- Title: We'd Rather Fight Than Switch: Music Industry in a Time of Change (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2010
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 290 KB
Description
CASE DESCRIPTION The primary subject matter of this case concerns market changes experienced in the music industry with the advent of the Internet as a vehicle for distributing individual songs. The Internet, as a disruptive technology, spurred an upheaval of what had been a decades old business model for the creation and distribution of music. The music industry's desperate legal battle to preserve an out-moded distribution channel is discussed. Secondary issues examined include copyright protection for intellectual property and behavioral ethics for both individuals and companies. This case has a difficulty level appropriate for senior undergraduates and first-year graduate students (4 or 5). Appropriate courses for this case discussion include marketing management, channels of distribution and buyer behavior. The case is designed to be taught in 1.5 class hours and is expected to require 1.5 hours of outside preparation, not including supplemental readings, by students.
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